We are covering a slightly different subject this post, on golf course management, the business side of things. Which is provided by well known author, CEO, and guest contributor Bob Devitz. This article gives an insight into running a successful golf resort.
One of our legendary partners recently asked me for an agenda for a sales meeting for his Resort. I put together a one page document that detailed the components necessary for an effective meeting, but as I looked it over while sitting at my desk, I felt more explanation was needed. So, I started to expand on the idea in a simple format and explain a bit about the “why” behind each item. It goes back to the old adage, “if it is getting measured, it is getting done.”
I see so many examples of sales opportunities being blown for reasons including:
1. Failure to capture leads.
2. Lack of a systemized process to follow up on leads.
3. The business does not have a detailed plan put in place to create leads.
4. A salary versus a commission based system for compensating the people selling the item or service.
5. Lack of a formal, weekly meeting to create accountability for specific sales goals, future booking goals, and new lead generation.
Think about how much time you spend each week on various activities in your club or resort. Time is spent speaking with members and guests, purchasing goods, ordering services, scheduling employees work hours, processing paperwork, and dozens of other different things. And all of these activities are necessary functions for the business.
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